How to find answers?

Best answer: You didn't design a web site to find customers

Potential customers want answers. That's why they use a search engine, to find information about a company that might have the answer to a problem. When web designers only provide information from the company's point of view, customers can't find the answers they're searching for on your website. Search engines have become very good at providing the best answers to the people who use them. Unless you find a business website designer, you will probably get a website that looks good, but never get the results you want. Why? You didn't answer the most important web site question: What is a website for? before you wasted money building one. We can help you fix the mistakes, because that's what a search engine optimizer does.

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So what is a good design for a business web site?

Best answer: A good website design is a good information design

Of all the components of a website, quality information is the most important. Your customers already know how to find information, using a search engine. If you want them to find your web site in the search results, you need to write good web pages that impress search engines, for any search engine to help customers find your website. After all, isn't that the only good reason to have a company website? Usable information is important to everyone using the web. Good information design means writing web pages that are readable, simple to navigate and understandable by your intended audience. The best information gets the best search engine search results and that's what makes a website a good investment.

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But we want a beautiful website!

Answer: A beautiful website can be a costly mistake

Graphical website designers have promoted beautiful web page designs as the best way for a every company to impress visitors. Now, many business owners are confused about what a good website design actually means. They often assume that if a website looks good, it must be a good design. Unfortunately, search engines and potential customers don't agree. When a company only thinks about what happens after a customer finds their website, the result is often that no customers will find the website! Graphic designers are frequently more interested in winning website design awards, than actually promoting your company to your customer. Why else would they need to put their website name at the bottom of every page of YOUR site? Unless your business is in the graphic design or entertainment industry, just say no to a beautiful website and design a good web site for your customers instead!

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Why have a web site?

Answer: A business web site helps visitors become customers

The World Wide Web is getting to be a good place to find answers. As the quality of information on web sites continues to improve, it will get even better. Your potential customers are searching the Internet to find information to solve problems and find answers to important questions. When you invest in a website, you expect it find new customers for your business. Understanding the web, means understanding how people search for answers. Very few business owners seem to understand what a web site is for.

When a potential customer contacts you in person, they usually start the conversation with a question. Do you have..., I'm looking for..., What would it cost for..., Can you help me find..., etc. When you answer all those questions on a web site, they find the answers they're looking for and you find a new customer! A business web site designer must be able to explain how to provide the answers that your customers want, or they're simply graphic artists posing as web designers. In business, finding the right answers is critical to making good decisions. We certainly hope you find the answers you need on our site or with the links to other information sites.

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Before you simply try to find an award winning web site designer, can you answer:

Should you find the answers useful and wish to link to this web page, simply copy and paste the following link text onto any of your site's pages:

<a href="http://www.seowebsitesdesigners.com/designing_websites/find_good_answers.html">How to find good answers</a>

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A web search to find good answers on the WWW?

Please note: Google does not permit direct link searches from non-exclusive business web sites and so they are not included on the search engine list. Please search Google directly at www.google.com

Search multiple search engines: yahoo . yahoo.ca . msn . msn.ca . alta vista . ask by pressing each search engine name.