High quality web site design helps you find high quality information

Quality information is not pretty pictures of information!

What is a high quality web site and why is high quality information hard to find?

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What defines a quality website?

Professional quality web sites are built on high quality information web pages

The term professional quality website is purely subjective. Evaluating any website for its high quality components, requires a definition of which elements you are evaluating. Most business websites are comprised of many web pages, with a common theme. They usually employ graphics, text information and possibly some inter-active features or even downloads. Each of these components has a relative quality scale to understand. Before you assume that you can identify a quality website at a glance, read the rest of this page, then do some basic web site quality research. If you know how to search effectively, you already know how to find quality websites.

Please read: What is a website and What information do customers want on a website, before you waste a lot of money building one that won't find new customers for your company. Our customers want to know, how to find new customers with a website, or they would have no reason to find our website the first time.

High quality text information is the most important website element

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What is quality information?

Descriptions of all the unique aspects of a business, are the basis on which visitors and search engines determine the information quality of a web site. You have a lot more quality information than you may realize. Much of the knowledge gained in a specific field is simply experience. Many business owners can talk about the business, without realizing how much valuable background information they are providing. Providing lots of technical information, on separate topic pages, is what a quality information web site does. When a customer asks for information in person, you answer in as complete a manner as possible. You explain important terms and critical components from as many different perspectives as it takes to have your customer fully understand. Your website needs to function as a complete answer to each visitor's online information request. Although this requires a lot of time and effort the first time, publishing all that information will allow you to refer customers to your web site for complete explanations of the many aspects of your business. Your professional credibility is enhanced when you can say: There's a lot more information on our web site. And that's simply, quality customer service! Successful business web sites already know what customers want. Lots of good information about the business.

High quality markup

Poor quality web pages don't validate. High quality web pages do. Sounds pretty simple, until you realize that most business owners don't know or care if their web pages validate to W3C standards and most don't! Proper markup is very important to web browsers and some search engines. Very few website designers can or will design valid websites. Until recently, it didn't seem to matter to most search engines. As the next generation of search engine technology evolves, valid markup could eventually determine whether a web page is indexed and ranked by any search engine, or ignored completely. When you realize that web technology is still in it's infancy, the development of professional web sites will continue to evolve into even better information access. You certainly don't want your business web site to become obsolete.

High quality graphics

Our Logo image is not even on this page! See what it really looks like to search engines? You can see what a quality xhtml web page looks like, by pressing the link. (Remember to press the [Backspace] key to return to this page.)

The html code that "inserts" it into the displayed web page:

<img src="img/seodesigners.jpg" width="80" height="80" alt="Our logo is not actually part of this page!" />

Information can be conveyed to your visitors in a number of ways. A picture tells a thousand words, but only to sighted people, using a computer with a visual display monitor and a graphical web browser. Search engines are blind and so they can't see any web graphics! Visually impaired people have a problem with graphics too. How much information do you think they get from a graphically beautiful website? The answer is often, NONE (because they leave). The proper use of HTML requires that pictures and other website graphics include a text alternative or alt text to describe the graphic element. Placing your cursor or mouse pointer over any graphic should create a small text window with the alternate text explanation. If alt text is missing, the page is not valid HTML markup. Accessible web pages also include a long description [d] for any complex graphic or digital image. Quality graphics will enhance your visitors' experience, while not attempting to replace important information. Optimizing a website means focusing the information web pages. Quality information is usable.

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High quality links

Many new business web site owners are afraid to provide links to information resources, particularly competitor websites. The intent and purpose of the World Wide Web has always been open source information that could be accessed by anyone, anywhere, anytime. Providing good links to other web sites is what the "web" part of the WWW is all about! To be a highly valued information resource to the world wide web and major search engines, you will need to provide outbound links to other high quality information websites. Trying to trap your website visitors is a no-win scenario. First, your visitor can leave anytime they wish. If your website doesn't provide enough credible answers to questions, they will push [backspace] to the search engine results page and look for someone else anyway. People and search engines remember where they found high quality information and come back for more. This includes the website that provided quality links to topic focused information. Second, becoming a valuable information resource, will cause other websites to want to link to you! The value that search engines and people place on high quality links can't be overstated. Even the best professional quality websites could never provide all the best information available on the WWW. Hyperlinks to other resources, will give your website visitors easy access to what they're searching for. Quality information is valuable, so remember to cite the source if you use information from other sites. We have placed links to search engines that will return the search results for each page topic, by simply pressing the search engine name.

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Professional quality web site design

New clients often direct us to a beautiful website, as the starting point in their design process. Once they understand that high quality website designs require all the elements to be high quality, "beautiful" loses its appeal. While presentation is extremely important to maintain your visitor's attention and provide professional credibility, its not the most important website element. Your website is not simply display advertising, that will be seen once and then forgotten! A potential customer might return many times before even contacting you. They may simply come directly to your place of business, if you have an office or retail business. The quality of your website is determined by what people experience, each time they visit. Quality text information, accessible navigation, links to more business information, appropriate graphics and colors, all add to their experience. If they are comfortable re-visiting your website, they will probably remember you when they need your product or service. Who do you think they will contact when they want to buy? Our new clients often tell us that they came back to our website several times before making their first contact. A user friendly website makes it easy to find new customers. Want to find a quality website designer?

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What do customers want to find, an award winning website or a quality information website?

Should you find our quality web site information useful and wish to link to this web page, simply copy and paste the following link text onto any of your site's pages:

<a href="http://www.seowebsitesdesigners.com/designing_websites/high_quality_websites.html">Find quality information</a>

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