How to build a profitable website?

As the owner of a business, making your company more profitable is the single most important factor for your website investment decision. The first step toward a profitable web site design, is to understand web site priorities. Finding the right balance between presentation effects and important information, will ultimately determine the profitability of your website. Your web site must provide the best answers to your customer information problems, or your website will not be important to anyone... but you!

Profitable websites give away valuable information, for free

The most important concept to understand is that a website is not simply a form of advertising. It is actually an extension of your real world business activities that can promote your company 24/7/365. Catchy slogans and industry buzzwords mean almost nothing to search engines. Many companies have developed great advertising slogans to help create brand recognition and an instant, emotional response from their customers. This only works in media advertising for one, simple reason. People react emotionally. Search engines are computer programs that are logical and emotionless. They only understand the literal meaning of every phrase. Confuse search engines with cute slogans and they can simply decide that all your important business information is irrelevant and worthless!

Please read: What is a website and What customers want on a website, before you waste a lot of money building one that won't find new customers. Our customers want to know, how to find new customers with a website, or they would have no reason to find our website the first time.

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Good presentation effects

The first impression that you make with a potential customer, is always very important. Every web page on your web site, presents a new storefront entrance to your potential customer. Providing an interesting storefront invites potential customers into your website. For many business owners and MOST website designers, appearance is all that's important. Anyone can design a beautiful website that never gets indexed by a search engine. Profitable websites appear near the top of the search engine results. Although you may only have 5 seconds to stir your visitors' curiosity with your website design, they need to find your web site, to make a decision!

How do customers find your website?

There are many beautiful business websites that will never be seen by unsolicited visitors (visitors that don't already know the website address). Why? These websites didn't provide enough important information to be indexed and ranked by a search engine! Having your friends and family give your website great reviews might be great for your ego, but it's a poor business investment. Search engines don't care, how good your website looks, unless they can read what it says.

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Profitable websites are written for customers!

Want a profitable website?

When potential customers search the internet for specific information, a website that has the best answers to their questions will be the one they visit. Although your website may look wonderful (and impress your friends), if your competitor's website provides better information, they win. Search engines rank web pages by the quality information they contain (not the way they look ). The best salesperson is the one who helps customers find and purchase the product or service they want. Your web site should perform the same service, in the same professional and courteous way. Pushy slogans with Buy Now and Add to Cart may serve a purpose on some web sites, but it's rare. A call to action doesn't need to be offensive. Customers don't want to be sold. Customers want assistance to buy. Help customers with good information and they will help you become more profitable. Remember, a great website is all about your visitors needs, not yours! Good links to more good business information helps visitors and your search engine ranking.

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Why are search engines profitable?

Search engine web sites all provide a free service called organic search results. They do this so they can sell advertising space on the same results pages. This makes search engines, a lot of profit. If Microsoft was willing to pay billions of dollars to get a controlling interest in Yahoo, the profit potential must be enormous!

The most profitable web sites have:

A good website name

Many business websites use a variation of their company name in the belief that it creates Brand recognition. Even if the specific words contained in your company name are already well known to your potential customers, they may be useless as a Domain name. Your identity on the world wide web should describe what you do, who you do it for, or the business values your customer might be looking for. Unless you're business is like Nike, your company name may not be very well known. The domain name - www.nike.com works, because Nike is a well-known brand. If your company name is Big Bob's Bargin Barn, (www.bbbb.com is not presently available) registering the Domain name www.bigbobsbarginbarn.com (it was available when this page was written) would be a very poor choice. Why? The answer is very simple: What does this company do? What products or services do they provide? Who do they do this for? Where would this company be located? Why would anyone want to find their website? When would it be important to anyone, to find this website? Why can't they spell? (bargin should be bargain) The domain name doesn't give many clues, does it? The domain name: www.cheapoakfurniture.bc.ca tells a nearly complete story, in the domain name! They manufacture or sell, cheap, oak, furniture and they are located in British Columbia, Canada. It's a pretty good start.

Good page names describe the web page information

From the www.cheapoakfurniture.bc.ca example, having a page that's about dining room tables and chairs named "products.html," could only be effective if the person looking for a supplier of "cheap oak dining tables," mistakenly entered the search phrase "cheap products" in the search engine's query window. Again, "dining_tables_chairs.html" would be a more descriptive and profitable page name.

Profitable page titles?

We often see web sites that title every page with their company name. "Our Company" is never an appropriate title for a web page! "The History of Our Company" would at least give the reader some clues about the web page content. Search engines (and people) decide to visit pages that let them know what to expect. Web page titles are the most important web page element, for search engine optimization.

Descriptive section headings create a usable structure

Each section heading adds to the focus of the information contained on a web page. The most important or main topic heading is labeled with the <h1> label. The sub-headings, <h2-h6> are determined by the sub-topic and the subject contained under that heading. Web page validation is important. Validating a web page will also allow you to see the heading use for that page. Just check the "show outline" box and then revalidate the page. You might be surprised to discover how poorly most web pages are written.

Focused text information will find new customers by getting good search results

The text content on each web page that describes important, focused, aspects of the page title topic, will make search engine spiders excited to come back and crawl your web pages again. Giving your visitors lots of relevant free information, gives the same information to search engines. Web customers want to find the right answers to their questions that will help solve a problem, search engines want to help them! Good text information is always a win-win scenario.

If your company website isn't profitable, re-write it!

Most company websites can be dramatically improved. A good seo can offer practical solutions to make your existing website profitable. Since most business websites were designed by graphic artists, posing as website designers it's not surprising how few company websites are profitable. SEO website design is often about fixing the mistakes on company websites. Although nearly every company needs a website, business websites need to be profitable!

Designing a profitable website is a business decision

The decisions made by a business website owner makes BEFORE publishing a website always determines profitability. Understanding the priorities of the World Wide Web, search engines and customers, is far more important than what your website looks like. Unfortunately, most of the web site design industry promotes graphical designs. A graphical website designer will often produce a great looking website, that is only profitable for the designer! A good designer can explain why this can be a costly website design decision. Good websites are where you find answers to questions.

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What do customers want to find, an award winning website or simply a good website?

Should you find our profitable web site information useful and wish to link to this web page, simply copy and paste the following link text onto any of your site's pages:

<a href="http://www.asite.seowebsitesdesigners.com/designing_websites/profitable_websites.html">Design a profitable website?</a>

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A web search for more information about finding profitable sites?

Please note: Google does not permit direct link searches from non-exclusive business web sites and so they are not included on the search engine list. Please search Google directly at www.google.com

Search multiple search engines: yahoo . yahoo.ca . msn . msn.ca . alta vista . ask by pressing each search engine name.