Why websites fail

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Why have a website, if it's going to fail?

Business web sites fail if they fail to find customers!

. Business designers . Good websites . Website mistakes . Find new customers . A usable website?

Why so many website owners fail to understand what website customers want

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A business website fails for the same reasons a business fails.

A business fails when there is not enough business to survive. The same holds true for a business web site. Web sites fail, when they fail to generate enough customers to become profitable. It's easy to explain why a website fails to find customers. Customers can't find your website if you don't provide enough good information to impress search engines and get search results.

Many websites fail to give customers what they want

Business web sites often provide information that may be very interesting to the business owner, but not to their customers. Web site designers are highly motivated to give the site owner a beautiful website that impresses the owners friends and employees. After all, the business owner wants everyone to tell them that their web site looks great! A short route to an expensive failure.

Reasons for website failure

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A beautiful website isn't designed to fail!

When you understand what customers want on a company web site, you can see why the most successful web sites provide high quality text information instead of simple pictures of information. Beautiful sites rarely focus on the information that customers are searching for, since they are more concerned about providing the information that the business owner or web designer thinks they should have. Although it's a common mistake, it can be avoided if you focus on the answering the questions customers ask. You can give more complete answers to each question, on a good web site, than you will probably have time for in person.

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Internet search for the reasons websites fail

Please note: Google does not permit direct searches from non-exclusive business sites and so they are not included on the search engine list. Please search Google directly at www.google.com

Search multiple search engines: yahoo . yahoo.ca . msn . msn.ca . alta vista . ask by pressing each search engine name.