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Good page titles are important
to
every web page on every web site on the
WWW. This
html page element is
the most important, but often overlooked
or misused by
business web designers. The page title tells everyone what important
information the page contains. In
html,
the <title> tag tells
a computer's
web browser to display the words placed within it, as
the document title,
usually at the top of your monitor screen. Good page titles
provide
interesting information about the web page. Having your
company name in every page title is a mistake that hurts your
search engine results. Your
company name should NEVER be the
title of your HOME PAGE.
from W3C They go on to describe high quality page titles:
You will note from the example above, that putting
a good link in the page heading
helps to clarify the information contained
in the page title. Putting important information into context helps
create a user friendly website
.
Page titles appear on the search engines results pages or SERPs for the search phrase that a user types into the search window. Search engines place a very high value on good page titles that accurately describe the page content, to rank web pages.
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ourcompany.com!
Most poorly written business websites have every page
titled with the company name. This is a very common
page title mistake on many business web sites. Simply
changing the page titles to accurately describe each page, can produce
amazing improvements in
search engine ranking results, new visitor statistics and increased sales.
Untitled
pages are not very
profitable
either.
Good business web sites are written to
provide good information
from
a customer's perspective
. Your potential customers know
how to search with a search engine.
Since page titles appear on the search engines results pages, ensuring that your pages receive good placement, requires that you have good text links, with the page title text included, to each of your sites pages.
When you scan a search results page, the page title that most closely
appears to meet your
search question, will likely be the one you click on
.
Although being
ranked number one is important, having an
interesting page title
will often induce visitors to visit your site
out of simple curiosity. Page titles are like
storefront signs
, the good ones get noticed.
The page title that appears in the first place position
on a
search results page, will be visited first
more than half the time.
Understanding how much importance search engines
place on page titles, you can understand how critical good page titles are to good seo.
We explain to
new clients, that spending the time to tell us, the
questions customers ask, is some of the most valuable time
they can
invest in
a business web site design. With this
critical information, we can write
page titles that match potential
customer search phrases.
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Some page titles used on our site include:
Please read: What is a website?, before you simply focus on what a website costs.
As you visit each page, check the search engine results by clicking on each search engine name at the bottom of the page. You can read a more complete list of page titles on our good site map page. Each time we edit or add new information to a page, we analize the title to determine if it still best describes the page. If not, we change it. This is a very important component of optimizing a web page.
untitled, there are millions of pages where the page author forgot to even write a page title! That's certainly not how to write a good web page.
Who we are, do you know that Yahoo alone, lists millions of pages titled who we are?
What we do. Why would anyone want to know, if you don't tell them what the page is about?
How to find us, if we don't even know who you are, or what you do, why would we want to?
Contact us, returns BILLIONS of PAGES on Yahoo! See the value of a good page title now?
Worse than boring, they don't tell anyone what the web page is about on a search engine results page.
For people with disabilities
,
good page titles help. They often need to spend extra time and effort just to visit web sites.
Properly titled pages help
find the right information site more easily. Making
page titles user friendly, can pay big dividends in creating
good accessibility. In turn,
accessible websites produce more customers.
Important meta tags, properly used, will also improve every user's experience.
Usability is the key to
a successful website.
If you find our
good page title information valuable and wish to
link to this web page, simply copy and paste
the following link text
onto any of your site's pages:
<a href="http://www.asite.seowebsitesdesigners.com/good-page-titles.html">How to write good page titles</a>
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Please note: Google does not permit direct link searches from non-exclusive business sites and so they are not included on the search engine list. Please search Google directly at www.google.com
Search multiple search engines: yahoo . yahoo.ca . msn . msn.ca . alta vista . ask by pressing each search engine name.
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