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How to explain web site terms?
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Every industry develops jargon to explain specific actions, events or job descriptions. The web site development and digital design industry is no different. Unfortunately, many common terms have been borrowed from other industries and that creates confusion. We avoid the use of jargon wherever possible. Web site buzzwords rarely convey any valuable information to a client. You know your business, we know ours. Truly knowledgeable and experienced professionals can explain terms in simple English! You do it for customers everyday. As our customer, you deserve the same consideration. It is important that a business web site explains the terms, abbreviations and acronyms used to describe the business activities, in simple terms. It's how to explain a website. Do you know how to explain a good website name, a good sitemap or a good menu?
This web site was designed and written, to provide easy to
understand web site design and
search engine optimization information for business web site owners.
It is not intended to provide
do it yourself information
for
web site designers, even though it certainly does! Our goal is to provide a
business
web site client with all the necessary
business information, to make an informed
web site investment decision.
The following terms used on web sites may be familiar to visitors trying to find a web site designer or a good search engine optimizer. If we missed any terms that are important to you, please send us an email and we will help to explain them.
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Each term is a link to detailed explanation of that term.
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The website terms above are presented in random order. You can quickly return to the Terms Menu from any of our terms pages, by pressing any Term Heading.
Hyper Text Markup Language
was developed
by the
originator of the world wide web.
Although it continues to be revised and expanded as the technologies evolve, it
is still the foundation on which all
good web pages are built.
What is valid html?
Hyper text markup (or beyond simple words) allows visitors to read common language words on their display screen, that also activate links to other areas on a page, other websites, or other pages on the same website. There are more than 100 hyper-text links on this page and hundreds more on the rest of the pages of our website.
As a simple example:
This is a hyper link that takes you to our Home Page. Please read about: The importance of good links and link use affecting the accessibility of this site.
XHTML 1.0
Our web site is written in
valid XHTML. We chose to write our website in
XHTML 1.0 Strict
, to show our visitors that it is not
necessary to use older document types like
HTML 4.01 Transitional
to produce interesting web pages that still conform to
strict markup requirements.
What is valid xhtml?
A major advantage of XHTML over HTML is in it's compatibility with most browser types and devices (including cell phones and similar hand held technologies). Since more people will be accessing the world wide web using portable devices, writing a business website in XHTML will become far more important.
ALGORITHM — (al·go·rythm)Search engines have become far more sophisticated than the original simple database systems of the early days. They now consider semantics and information relevance far more important, than simply counting the number of times a certain keyword appears on a page. Each web page is filtered through their algorithm to determine it's real information content. Some search engine algorithms can contain millions of steps, before ranking each page. (The word is derived from the name of the Persian mathematician Al-Khwarizmi.)
Search Engine Algorithm
?
Major search engines are constantly trying to improve their
search results services. They do this, by making changes to the way their algorithm
analyzes each web page. Attempting to
approach human reasoning
will eventually allow search
engines to anticipate what information their users are actually
searching for!
Until then, web content developers will need to anticipate which
key-phrases or
questions are most likely to be used by a potential visitor and incorporate them into
specific web pages and
specific page titles.
Web pages are actually called resources
or
information resources in the cyber
world. The
W3C developed a uniform way to
describe the location of each page published on the web. To locate and
retrieve a specific web page,
knowing it's exact location on the web, is very important! The complete URL
for this page is:
http
://www.seowebsitesdesigners
.com/website_terms.
html
Search engines need a method for retrieving web-pages before they can analyze and rank them. Spiders (aka. robots) are actually computer programs that each search engine uses to scan the web for web pages.
Search engines have spiders?
Search engine spiders are required to follow the rules
too. Every website
should have a
robots.txt file
, which tells the spiders what information
to take, which files and folders to ignore and which search engines are not
permitted to take files from the site.
Creating a space for
a web page in a search engine's database is called indexing
.
However, once indexed, a search engine can delete all records for a website, if
they determine that the content is simply
spam or
so poorly written that it can't be accurately
given a page ranking. Once a search engine de-indexes your website,
getting that
domain name
re-indexed can be difficult, expensive and time consuming.
Search Engine Indexing
Who has the biggest and/or best index? The term "best," is a
matter of personal
preference. Checking the
top search results pages from
several search engines, will
usually give you better (relevant) information resources than simply going through
many pages of the same search engine's results. Major search engines each have
Billions of web pages indexed. Do you know
how to search?
Search engine optimization
is the act of writing or re-writing a web page to be
more accessible and rank higher in the
search results pages of the major search
engines. Having a web page appear near the top of the search results will usually
mean that more people will see it and visit your website, since most people don't
look through page after
page of search results. The better the
page ranking, the more visitors generated. For
a business website, this means
finding more customers.
Search Engine Optimized websites are easier for search
engines to both index and
rank. To be a
search engine optimized website most if not all, of the
web pages on the website are titled and written to provide good information about
a specific topic. Topic
relevant page title,
headings and
high quality information content. Also
known as a:
Search Engine Friendly Website
.
Search Engine Optimizer
-
Google's optimizer definition
is pretty good. Reading it
carefully will help you determine
the Search Engine Optimizer you don't want working on your website!
A web site is simply a collection of web pages in a server folder, at a common ip address. Every computer or web server connected to the Internet has a unique address referred to as it's Internet Protocol address. An IP address is four numbers separated by dots, for example: 65.46.56.689. An ip address is not the same as your website name or Domain Name, although they each identify your website's location.
Business web sites are a specific type of web resource.
To be
a valuable source of information, you need to tell your
visitors about what you do, how you do it and why in detail. All this
valuable information
must be presented from
your visitors' perspective. It's all about your
visitor, what they need and how your
business website will
solve their problem!
A business site is not advertising!
Every
new company web site
is not
a good web site
or
a good business web site
. Please read:
What is a website?,
What is a good web page and
a good site map?
One of the most costly web site design mistakes made by business website designers, is their over or misuse of graphics. People love pictures. A great deal of emotional response can be generated by colors and appropriate pictures. Unfortunately, search engines are cold, emotionless creatures who are driven by programming logic alone. They can't see the beautiful pictures of information! Search engine spiders can only read text information. It's easy to fill a web page with pretty pictures and still have a blank web page! Search engines only "see," the alt text ( Choose your terms, carefully).
Flash Websites present dynamic or animated movie graphics using
proprietary software
. The user will usually be required
to also have specific, additional
plugin software installed in their computer. Although Macromedia.com is working on
improving accessibility and user independent features, flash website graphics
should probably be left to professional developers. You can waste many thousands
of dollars to design a
beautiful,
animated website that never gets
indexed by a search engine!
Internet or (World Wide Web)
The Internet
was conceived and designed to be a fail-proof communications system for the
U.S. military
(in 1962). The
World Wide Web began much later (1990). (see
history of the WWW) Although the word
"Internet" has come to mean Free Information
to most people,
it is still being developed. "
The World Wide Web (known as "WWW", "Web" or "W3C")
is the universe of network-accessible information, the embodiment of human knowledge
.
Use the Internet wisely and it will reward you with new customers. Although it may not have originally been intended for business use, The WWW has become a necessary business marketing tool. If a business website owner remembers to provide free, relevant human knowledge to the public, they are helping to fulfill the promise of the WWW. Read also: How to search the web.
CSS - (Cascading Style Sheets)
Cascading Style Sheets (CSS
) allow web page
designers to add presentation effects without creating messy or
specific browser dependant web pages. Our site allows users to
choose the style sheet they prefer. You can check any website for
CSS validity.
Cascading Style Sheets allow website designers/owners to change the look of their site by editing only one page. Changing the font color or size periodically, keeps your web site fresh. Multiple cascading style sheets aid in web site accessibility.
Database (digital data storage)
A database
is simply organized digital information.
Website databases can
store your company's public information. Everything from
inventory reports for "in stock" information for your customers, to lists
of your suppliers, addresses and phone numbers can be stored in your website databases.
Search engine databases are huge collections of individual
web pages. They are used to store and (once filtered)
rank web pages!
Your database choice will be determined by the type of business you operate, the type of data you need to share with your customers and your budget. Custom built databases can be very costly.
[ Content ]To make
good design decisions, you need
to find good information.
The
design terms can be confusing to anyone not familiar with the industry jargon.
We encourage every website shopper to familiarize themselves with the
terms used to describe website design,
optimizing
and
publishing, before
hiring a web designer. Knowledge is necessary to make well informed decisions. There's a lot of
snake oil for sale on the WWW
! Yes,
meta tags are important, but not for the reasons you might still believe.
Should you find our
web site information valuable and wish to
link to this web page, simply copy and paste
the following link text
onto any of your site's pages:
<a href="http://www.asite.seowebsitesdesigners.com/website_terms.html">Website terms?</a>
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Please note: Google does not permit direct link searches from non-exclusive business web sites and so they are not included on the search engine list. Please search Google directly at www.google.com
Search multiple search engines: yahoo . yahoo.ca . msn . msn.ca . alta vista . ask by pressing each search engine name.
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